Reality TV star and fashion mogul Kim Kardashian can now say she’s in the same category as supermodel Alessandra Ambrosio -- perhaps not in the high-fashion sense, but both women have now been guest judges on “Australia’s Next Top Model.” Kim became a guest judge where she posed a social media challenge for the contestants.
The show described Kim as the “Queen of Social Media” and pointed out that she has more than 18 million followers on her personal Instagram account. She challenged the contestants to become fashion bloggers for Kardashian Kollection, a fashion brand that’s being run by Kim and her sisters Kourtney and Khloe.
The contestants were required to style themselves from head to toe in Kardashian Kollection merchandise -- including apparel, shoes and accessories. They then needed to pose for a full-body photo featuring themselves wearing or using the products.
Kim declared via a video call that she would personally judge the photos. The winning shot would then be featured in the Kardashian Kollection Instagram account as well as Kim’s personal Instagram. This means that the lucky contestant's photo would be seen by more than 20 million people worldwide.
The contestants got very excited and were nearly in tears when Kim addressed them. They got straight to work when they learned they had only one hour to complete the challenge. The contestants went off in pairs to take each other’s photos on smartphones.
Facing a tight deadline, things got tense between some of the contestants. They needed to work together in order to get a good shot for everyone.
In the end, 23-year-old Izi won the challenge after she stumbled upon a lucky location with just minutes to go. Izi found a cute cafe with a bench out front. Kim praised the shot and said that it looked like a natural photo that had a pretty background. The photo has now been posted on the Kardashian Kollection Instagram page as well as the Australia’s Next Top Model account. Kim posted the photo on her account after the show aired but has since deleted it.
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