Pittsburgh-based artist Nickolay Lamm wanted to know what Barbie would look like if she were built like a "normal" woman. So he found out what the proportions of an average 19-year-old woman were from the Centers for Disease Control, and last summer he created a 3D version of a realistic-shaped Barbie that went viral. After parents contacted him wanting to purchase the doll, he crowdfunded a campaign to create the dolls, and $500,000 later -- the Lammily Dolls are available for purchase.

The Lammily Dolls are $25, and if you want to add scars, stretch marks, pimples or tattoos, a sticker pack can be purchased for $6. 

"It's not like I was obsessed with Barbie," Lamm told International Business Times, but he said he was inspired to make one that looked like a real person. "I'm not anti-Barbie -- I think Barbie and Mattel are great. But as someone who loves design, if you look at the dolls, they look unnatural." 

If a video reaction of second-graders in Pittsburgh is any indication -- and Lamm says watching it made him "emotional" -- the desire for authenticity is not simply a Madison Avenue branding theory. Many of the kids seemed delighted that the doll looked like a sister, an aunt, or a "real person." One boy noted, "She's not very thin."

As for Lamm, ultimately, he has one goal: "I'm trying to make 'real' cool."