Apparently the backlash singer Lana Del Rey suffered after her January performance on Saturday Night Live hasn't pushed her into the background. The singer just released an almost eight-minute video for her song National Anthem, where she transforms herself into both Marilyn Monroe and Jackie O.
The epic video opens with Del Rey imitating Monroe's famous rendition of Happy Birthday, Mr. President before cutting to rapper A$AP Rocky as President John F. Kennedy. From there the video, which was filmed in a style Del Rey-hating hipsters will think looks a lot like Instagram, depicts the couple through a New England party. It's hard not to at least smile when picturing the party-loving JFK try some of the hip hop dance moves in the video.
The grainy, Mad Men-esque footage also follows the couple on a sailboat ride and eventually to that fateful day in Dallas, minus the gore.
It's a brave move for Del Rey, who was absolutely lambasted after her admittedly static performance of her song Video Games during the most reason season of SNL. Even NBC news anchor Brian Williams jumped in on the hate, calling the performance one of the worst outings in SNL history and imploring Gawker Media head Nick Denton to make the singer one of his sites' targets.
Despite her seeming unpopularity, Del Rey's debut album Born To Die hit No. 1 on the music charts. She's also rumored to have spent time dating Axl Rose in the meantime, one of the few artists in recent memory who's been able to sell concert tickets while annoying Guns N' Roses fans to no end.
The combining of two the most recognizable women of the 20th century with a song about money and sex already is inspiring some vitriol from the blogosphere. Reactions range from tasteless to divisive to disgusting. Anthony Mandler, the director of the National Anthem video, doesn't seem to be at all surprised by the attention.
You see why I held back on talking about it; I didn't want to spoil anything. Anytime you're dealing with the American Camelot of the Kennedys, you're dealing with a packed powderkeg, Mandler told MTV. And really, what Lana was trying to do -- this was her concept, she came to me with it, and I kind of dug it out with her -- was really look and explore an archetype; just like Shakespeare wrote 'Romeo and Juliet,' and that became the archetype of the forbidden love story.
He also went on to describe the video as a loss of innocence. Consider yourself warned.