Hoping to get your hands on that Lilly Pulitzer for Target dress but weren’t able to make it to the store or add it to your online cart in time? You may still have a chance to purchase the items you want.
Early Sunday morning, Target launched its highly-anticipated Lilly Pulitzer collection online and in stores, and the collection, which focused on the deceased designer’s laid-back, colorful, beach-y style, sold out within hours. Users vented their frustration via social media sites like Twitter, especially when Target confirmed that the limited edition items wouldn’t be replenished.
"It certainly gets them press," Bob Phibbs, CEO of the Retail Doctor, a business strategy and consulting firm, told NBC News on Monday. "I don't know how effective it is at building loyalty and repeat business."
There’s still hope for those dying to get their hands on Pulitzer’s coveted designs. Target allows customers up to 14 days to return unwanted items, so check your local store frequently to take advantage of last minute returns.
Many pieces from Lilly Pulitzer’s Target collection have also showed up on eBay – for up to three times their original prices.
â€” Emily Severeid (@emilysevereid) April 19, 2015
Pulitzer’s gold-plated starfish cuff bracelet was priced at $20 during the collection’s launch, but bids are up to $35 on eBay.
A colorful tote bag from the collection was priced at $15, but was selling for $46 on the bidding site.
On Tuesday, Target’s Chief Merchandising and Supply Chain Officer Kathee Tesija admitted that the supply of Lilly Pulitzer items was supposed to last weeks.
“We’ve had more than 150 designer partners, and this is now officially the most talked-about collaboration on social media that we’ve ever had. When we launched on Sunday, we saw heavy traffic to our website and lines outside of many of our stores across the country,” Tesija wrote in a blog post. “We anticipated having enough product to offer the collection for several weeks, but at the end of the day, our guests let us know that they didn’t need that much time to decide that this was a collection they wanted to bring home.”