The advertising executives on “Mad Men” plan to go out with a bang, and we do not mean the characters on the show. No, the actual marketing department for the acclaimed AMC series has a massive promotional campaign planned for the Emmy-winning show's final seven episodes. The network is pulling out all the stops to make sure fans will not easily forget the “end of an era” -- the tagline for the final episodes.
Here is a list of special events and promotions AMC has planned before the April 5 return of the series:
- During the 2015 Academy Awards, AMC paid approximately $3.5 million for a 60-second ad that highlighted iconic moments from the show.
- AMC already has started airing short promos featuring testimonials from big names about the legacy of the show. Celebrities featured include “Breaking Bad” star Bryan Cranston and news anchor Keith Olbermann.
- In April, Don Draper’s (Jon Hamm) gray suit, fedora and office bar cart will become part of a permanent exhibit at the Smithsonian's National Museum of American History.
- An art installation will be set up at the Time-Life Building in New York to honor the show. The building served as the fictional location for the Sterling Cooper agency in earlier seasons.
- The Museum of the Moving Image in Astoria, New York, has a lot planned for March. Starting on the 14th, it will feature an exhibit – “Matthew Weiner’s ‘Mad Men’ ” – set re-creations, props, videos, notes, and scripts from the show. On March 20, the museum will host a Q&A with show creator Weiner and also will present a film series, curated by Weiner, of movies that inspired the show.
- Weiner and unnamed cast members will be on hand at the Los Angeles County Museum of Art for a discussion with critic Elvis Mitchell on March 26.
- On March 21, the Film Society of Lincoln Center will host Weiner, Hamm, John Slattery, Christina Hendricks and January Jones for “ 'Mad Men’: The End of an Era,” a discussion in which they pick their favorite episodes and scenes. FSLC also will host a free screening of essential episodes from all seven seasons.
- The New York Public Library will post a reading list of 25 novels that were mentioned over the course of the series. It also will host a “Mad Men”–themed edition of “Live From the NYPL."
Watch the trailer for the final episodes below:
“Mad Men” returns to AMC with the last seven episodes on April 5. Tweet your thoughts to @Ja9GarofaloTV