That's right. Rapper MC Hammer has launched a new Internet search engine called WireDoo. The search service will function as a deep search and relationship search in order to add value and relevance to the inputted terms.
Announced on Wednesday at the Web 2.0 Summit in San Francisco, Hammer says that this service is meant to enhance people's search experience on the Net. As to competing with big players Google and Bing, MC Hammer believes that it's not about putting out another search engine - it's about relationships beyond just the keywords, he tells Fox News.
Many may not know that this start-up isn't the first business venture the singer-entrepreneur has taken on. In the early 1990s, Hammer opened a stable that later housed 19 racehorses. In 2002, his attempt to produce a manuscript for a book about African American fatherhood sent him into lawsuits when the writing was not finished.
More recently, in 2008 he even launched DanceJam.com, a portal where people can participate in dancing video competitions.
The project has been in the works for two years now. The site is currently in pre-Beta and asking users to sign up for their email notifications. If you're interested in test driving the beta, WireDoo will inform you when they are ready.