Montel Williams is launching his very own line of medical marijuana.

The former TV talk show host announced his new medical marijuana line, LenitivLabs, in a press release and opened up more about his new products Thursday during a cannabis convention in Los Angeles.

Williams, 60, has been a longtime advocate for legalizing medical marijuana. He has spoken candidly about the benefits he’s personally experienced using medical cannabis products to help manage pain stemming from his Multiple Sclerosis, which he was diagnosed with in 1999.

"I experience neuropathic pain 24 hours a day because of my MS. My physicians recommended cannabis as part of my treatment seventeen years ago, and I've used it ever since. Only someone suffering from a debilitating disease can understand cannabis's therapeutic value," he said. 

With LenitivLabs, Williams says he hopes to bring more solutions to ailing people that may have been forgotten as Californians push for legalized recreational marijuana use.

“With the issue of full legalization dominating the conversation, it’s critical not to forget patient who have specific needs with respect to cannabis, including strains that might be less profitable in the marketplace,” he explained.

LenitivLabs is set to make its grand debut at the Cannabis World Congress and Business Exposition in Los Angeles Tuesday, which is the first official day of the convention.

Williams is just one of many celebrities who have not only advocated for the legalization of marijuana but he’s also joining a slew of stars who have launched marijuana products. From Whoopie Goldberg and her line of marijuana-based menstrual relief  to Melissa Etheridge’s Private Reserve Cannabis Infused Wine Tincture and Willie Nelson’s line of cannabis strains dubbed Willie’s Reserve.