OK, brace yourself to have another preconceived notion exorcised.
Men shop more than women and are more valuable to retailers as they also have larger average transactions.
For that rather surprising revelation, we have AgilOne to thank. The cloud-based predictive marketing firm collected data from more than 1 million men and women, in roughly equal proportions, who purchased goods at a variety of sites both online and at traditional brick and mortar retailers.
Here are the five top findings from the survey.
Men have a 24 percent higher lifetime value than women because they shop more often and have larger transactions.