NBC apologized on Sunday night for singer M.I.A. flipping off cameras with her middle finger during Madonna's halftime performance at the Super Bowl.
We apologize for the inappropriate gesture that aired during halftime, NBC spokesman Christopher McCloskey said. It was a spontaneous gesture that our delay system caught late.
M.I.A. was caught on camera flipping the bird and saying, I don't give a sh- during Madonna's performance of Give Me All Your Luvin' with M.I.A. and Nicki Minaj. The obscene gesture came after Madonna promised no wardrobe malfunctions during a press conference before the game.
The obscene gesture will no doubt draw comparisons to Janet Jackson's nipple slip in 2004. After the nipple slip fiasco, FCC executives demanded time delays during live broadcasts and the NFL moved to booking older acts in order to avoid controversy.
The NFL went with safer musical choices such as The Who, Bruce Springsteen, and Prince before deciding to start easing into more modern choices. Last year the Black Eyed Peas performed at the halftime show, while this year Madonna got help from the aforementioned M.I.A. and Nicki Minaj plus Cee Lo Green and LMFAO.
This latest controversy has overshadowed a fantastic New York Giants 21-17 win over the New England Patriots and could cause the NFL to avoid booking modern musical acts in the near future.
The obscene gesture in the performance was completely inappropriate, very disappointing, and we apologize to our fans, NFL spokesman Brian McCarthy said.
If you didn't notice the gesture during the performance, make sure to keep your eyes peeled at the end of this video to see M.I.A. flipping off the more than 100 million viewers around the world watching Super Bowl XLVI.