Microsoft is getting in on the gold tech fad. The company released a new version of its $59 Surface Pen on Friday in the U.S., designed for drawing on the screen of the Surface Pro and Surface Book line of tablets. The accessory joins a crowded array of gold gadgets in the marketplace, like the Apple 12-inch MacBook and the Samsung Galaxy S6 Edge.
Oddly enough, Microsoft does not currently make a matching gold Surface computer. It could be a sign of things to come, or Microsoft could be testing the waters to gauge consumer demand for the new offering. When the iPhone 5S launched in September 2013, the Wall Street Journal reported that Apple was caught off guard by demand for the gold model, with the company asking suppliers to increase a third of production.
Microsoft also introduced new, even more powerful versions of its Surface computers Friday. The Surface Book now comes in a $3,199 model, and the Surface Pro 4 in a $2,699 model. Both high-end models come with 1TB storage space, 16GB of RAM and an Intel Core i7 processor. The new Pro 4 model will be available both online and in-store from select retailers, while the high-end Surface Book will only be available online.
But Microsoft has serious issues to address if it wants these new models to be a success. Consumers took to Twitter on Friday to complain about the lack of support the company has given for issues that have plagued the computers since launch. Bugs included "blue screens of death," unexpected battery drainage and Intel drivers crashing.