Microsoft announced a collaboration between three-time NBA All-Star forward LeBron James of the Cleveland Cavaliers, and its own MSN Internet sites to launch a new site for kids and teens.

The site, which launched Monday, explores James’ road to athletic achievement in a story book style layout.

I’ve always wanted to have a place where kids can see all aspects of my personality — where I can really talk with them about where I came from, what I do and how I achieve my goals,” James said in a statement. My goal is to inspire people to achieve their goals and be part of something bigger than themselves.

The site will feature an area for kids and fans, with various activities — from starting a pickup basketball game to surfing the Web site — all the while, James urges them to take action, be inspired to overcome their own life struggles and make a real difference.

LeBron is one of the great icons in American sports today. His commitment to his sport, community and fans is truly inspiring, and this collaboration provides a fantastic opportunity for MSN customers, said Joanne Bradford, corporate vice president of Microsoft Corp. and chief media officer of MSN.

The Web site will also continue to evolve as James prepares to join the U.S. basketball team at the upcoming Summer Olympic Games in Beijing, China, starting Aug. 8, 2008.

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