Microsoft Corp's Bing search engine said it launched 'Bing deals' for both the desktop and mobile, allowing consumers to find the best deals locally, a service that will pit it against daily deals website Groupon.
The company has partnered with The Dealmap, a service provider that allows people to find and share the best local deals.
It said the feature provides access to 200,000 offers in 14,000 cities.
Bing deals compiles leading offers from Groupon, LivingSocial and Restaurant.com, Bing's director of product management said in a company blog post.
Competition has been intensifying for companies like Groupon, with the likes of LivingSocial expanding in the same space and a plethora of websites springing up globally that specialize in deals for niche markets.
(Reporting by Isheeta Sanghi; Editing by Hans Peters)