Artist Romero Britto poses for a portrait in New York April 2, 2009. REUTERS/Eric Thayer

Brazilian Romero Britto has created the 2010 edition of the Montreux Jazz Festival's poster, adding to a long list of striking images by famous artists that have made the posters desirable objects among collectors.

Painted in strong and fresh colors, the poster for the 44th Montreux Jazz Festival represents a boy playing guitar and his dog sat on a drum. It follows last year's offering by French illustrator Tomi Ungerer, featuring a dark-suited pianist with a keyboard face.

It is the second time Britto, known for his powerful colors and the cheerful vitality of his art, has designed a poster for the festival, which each year asks a prominent artist to create a fresh image for its trademark advertisement.

The 44th Montreux Jazz Festival takes place on July 2-17, 2010 and will hope to build on the success of the 2009 festival, which featured such diverse stars from the worlds of pop, rock and the blues as Lily Allen, Prince and B.B. King, alongside jazz stalwarts like Herbie Hancock, McCoy Tyner and Jamie Cullum.

Born in modest surroundings to a large family in Recife in the northeast of Brazil, Britto is renowned for his paintings and sculptures that combine elements of cubism, pop art and graffiti, making him one of the world's most prominent neo-pop artists.

Britto, who currently lives in Miami, also created the festival's poster in 1999.

Other artists who have done the Montreux poster include Julian Opie, best known for the cover art on Britpop band Blur's best of album, French sculptor and painter Niki de Saint Phalle and a dual effort from pop and graffiti artists Andy Warhol and Keith Haring in 1986.