Mattel has given Barbie a makeover and we’re totally digging it. On Thursday, the toy company unveiled the 2016 evolution of their doll — a line that will now include four body types, seven skins tones, 22 eyes colors and 24 hairstyles.
"We are excited to literally be changing the face of the brand,” Evelyn Mazzocco, senior vice president and global general manager for Barbie, said in a statement regarding the new and improved dolls. “These new dolls represent a line that is more reflective of the world girls see around them — the variety in body type, skin tones and style allows girls to find a doll that speaks to them."
When Barbie was first unveiled to the public in 1959, the pale-skinned doll sported a zebra-pattered swimsuit along with a topknot pony tail, which was available in either blonde or brunette. Now, 57 years later, the iconic toy has added more diversity to its collection, giving children the opportunity to relate to their dolls.
“It’s going to be so much fun for the girls to really pick out dolls that they can relate to and connect with,” Shirley Fujisaki, the hair designer of Barbie, says in a promo video that explains why Mattel wanted their doll to evolve.
— Lauren Duca (@laurenduca) January 28, 2016
But this is just the beginning for Barbie. In addition to receiving a new size and shape, Mattel will offer “more empowering and imaginative” products that allow children to expand their adventures with their plastic friends. Barbie can now take on the role of a Game Developer, stop crime with their Spy Squad or break through the glass ceiling as a President of a company or VP.
Looks like the sky’s the limit for our kids and their Barbies!
The 2016 collection of the dolls can be seen at barbie.com. You can also pre-order the dolls, which start at $9.99