Nokia, the world's largest cell-phone manufacturer, announced a new service on Tuesday allowing web-developers and content producers to multicast RSS (real simple streaming) data and user generated-content to mobile phones of any manufacurer.

The service, dubbed WidSets, allows users to a build a content library from their favorite sources on the web - from RSS feeds, to blog posts, or even photo sites - and have those stream to any cell phone supporting the Java platform.

Immediate access to information is expected by people today, thus we wanted to make it easy for everybody, from an individual blogger to a web service provider, to automatically have mobile access to website content, said Dieter May, Vice President and Head of Nokia Emerging Business Unit.

Many next generation web-sites follow a web 2.0 paradigm, where content is made by users visiting the website as opposed to the site itself.,, and follow this format.