Plastic surgery among octogenarians, driven by the media's objective preoccupation with youth and beauty, has been gaining momentum. 

"Physically, I'm in good health, and I just feel like, why not take advantage of it?" 83-year-old Marie Kolstad, who had her breasts lifted and received implants in July, told the New York Times.   "My mother lived a long time, and I'm just taking it for granted that that will happen to me. And I want my children to be proud of what I look like," she added.

According to the American Society for Aesthetic Plastic Surgery, demand for breast lifts, face-lifts, liposuction, and other cosmetic surgery procedures are increasing among seniors.

2010 saw a 21 percent increase from the previous year in demand for plastic surgery according to the society. 

The most common procedures were facelifts, eyelid surgery, liposuction, breast reduction, and breast lift.

Plastic surgeon Dr. Alan Gold told CBS News that increased life expectancy for seniors is enabling this overwhelming increase.  Dr. Gold added that plastic surgery poses no problems in healthy older adults.