Pot brownies have long been the stereotypical face of marijuana edibles, and a study by ConvergEx Group proves they are still the most popular stoner snack in Colorado. Legal weed edibles hit the market in the Centennial State when the first recreational marijuana shops opened Jan. 1, and their popularity has only grown in the intervening months.
Weed has since been included as an ingredient in a wide range of foods, including truffles, gummies, lollipops, ice cream, cookies and baklava. Colorado has instituted a regimen requiring manufacturers to provide information about THC -- the active ingredient in marijuana -- levels and serving sizes on edibles’ labels after a number of users suffered negative symptoms after consuming more than the intended amount of pot.
But the brownie has survived all the uncertainty and changes in the market, and remains the highest-ranked edible in Colorado, the informal marijuana market survey released Monday indicates. ConvergEx, a New York broker and financial services firm, surveyed a number of Colorado storeowners and employees to assess the current state of the burgeoning industry.
"Our contacts noted brownies as most popular, of course, with gummies close behind," the study said.
The study showed marijuana pricing has stayed “stable” at $300 to $400 per ounce, leading the group to estimate the 200 state-licensed marijuana stores in Colorado brought in about $252 million from Jan. 1 to September. With 46 newly licensed stores as of Oct. 1 factored in, total revenue on the year should hit $355 million, the study estimated.
That’s great for state coffers. “Between excise and retail taxes, marijuana businesses in Colorado should generate upwards of $100 million in taxes for the year; the state alone should reap $35.5 million from the 10 percent sales tax,” the study stated.