Katy Perry
Singer Katy Perry arrives at the 57th annual Grammy Awards in Los Angeles on Feb. 8, 2015. Reuters/Mario Anzuoni

Rainbow hair is now really a thing. Seriously!

Don't believe us? Even the New York Times says so! The New. York. Times. Taste arbiters of all things that are as exciting as mayonnaise, T Mag ran with a story headlined "The Nonsensical Allure of Rainbow-Hued Hair." Classy.

Now, maybe we're taking it personally because we've tried most of the hair colors out there, but who's to say that wanting "rainbow-hued hair" is "nonsensical"? Reminder: This is the publication that refers to every up-and-coming place as the "new Brooklyn" and has long been mocked for its "trend" stories.

In any case, T Mag tells us that in order to keep your hair looking like "peonies" or "larkspur," it takes a lot of time, "like Sisyphus as drawn by Lisa Frank." (Bonus point for the '90s reference.)

Anyhow, it's true that any "non-natural" hair color takes time and energy to keep going, and while all hair dyes fade, some fade more quickly than others. Red, for example, is known for its quick fading because its molecules are larger than other colors'.

Celebs have been on this trend for a while now, with the likes of Nicole Richie, Katy Perry and Demi Lovato all going rainbow-hued. Now, if you really want to see some amazing hair color, check out the hair of Richie’s stylist. Golden.

Still, now that the New York Times has written about rainbow-hued hair, we can pretty much be assured that the trend is over. Unless... we just move a bit down the body. Anyone for rainbow-hued armpit hair?