Housed within the Es Saadi Palace Spa in the Red City of Marrakech, the new Dior Institut is the first of its kind to open within a hotel outside France.

The 3000 sqm Spa boasts of a range of new generation personalized body care techniques with special emphasis on anti-ageing care.

Amalgamating three basic principles of the French fashion house - 3D Massage, Micro-Abrasion with sapphire particles and Dior Anti-Aging active concentrates - the place promises instant rejuvenating effects to its customers.

A number of programmes and therapies are available at the spa center, including the Oriental Thermae, which uses heat and cold to rejuvenate tired bodies.

Apart from the services offered, guests can also book private spa suites for VIP service and facilities. These suites feature their own twin baths for balneotherapy, a relaxation room, an exclusive library and Moroccan hammams.

The Dior Institut also houses an organic restaurant, Bio du Bled, which serves nutritional meals prepared with vegetables from the resort's organic farm.