As Rihanna’s 777 tour in promotion of her “Unapologetic” album comes to a close, the superstar had some surprisingly apologetic words for fans.
“I know you guys got barely any dirt,” she told journalists who had accompanied her on the tour that was described by some media outlets as "bedlam." “But I had to be good. I still sound like [expletive]. It’s impossible to spend time with everybody, and I’m sorry I didn’t. But this was excellent and I would definitely do it again.”
The whirlwind tour gave select fans and journalists the chance to escort Rihanna to seven countries in seven days aboard a luxurious private Boeing 777. But many fans had evidently expected to have more alone time with the singer, and were disappointed when she retired from the group one day into the tour.
"I am so excited about the 777 Tour," Rihanna wrote on her website, before departing for the journey. "We are turning this jumbo jet into our tour bus. We're practically living on this thing for a week: sleeping, partying, all together. Me, my fans, the press ... it's going to be a wild ride. I wanted it to be a rock n' roll adventure, and I think when it's over it will be the coolest thing I've ever done. I'm that excited about it."
But many fans were left feeling snubbed after day one. According to Us Magazine, the fifth and sixth days of the tour (which showcased performances in Berlin and London) were particularly grueling for passengers and members of the press. Journalists reported that passengers became sleep deprived, were exhausted from the constant pace of travel, and felt increasingly “hopeless” about the chances of getting to spend any time with Rihanna.
In an attempt to catch the pop star’s attention, one Australian passenger ran through the plan completely naked; another journalist Photoshopped and passed out “Missing” flyers with Rihanna’s face plastered on them.
For some last minute damage control, Rihanna finally sat down with reporters on the final day, explaining, "Guess what, we made it! This has been an experience that I will never ever forget. I barely slept. My sleeping was all done on this plane.”
"I would do this next time with more people, more cities...” added the star, finally acknowledging some of the shortcomings of the trip. “I had to preserve my health. Normally, I'd be back here popping bottles with y'all . . . I had to preserve my voice. I was worried about my body more than partying on the plane, so I had to just sleep whenever I could. I hope you guys had as much fun as I did."