Rihanna
Rihanna denys sex tape rumors. Reuters

It seems Rihanna's new provocative S&M video has inspired tabloid gossip that the star was involved in a sex tape. But the singer has slammed the rumors, blaming them on a slow news day and is not allowing the gossip to get in the way of her holiday in France.

The adult company Hustler claim that they are in the possession of a sex tape involving Rihanna and rapper J.Cole, reported E Online. The rapper featured as the opening act in Rihanna's 2011 Loud tour. According to E online, the company has not decided what to do with the tape.

Rihanna has shot down the claims tweeting, We don't believe U, U need more people...AND of course an actual Sextape! #slownewsday.

Rihanna's S&M is the kinkiest to date as she plays a dominatrix and proceeds to gagging the press in a bondage scene.

'Cause I may be bad but I'm perfectly good at it. Sex in the air. I don't care, I love the smell of it, she sings. Sticks and stones may break my bones but chains and whips excite me.

Meanwhile, topless photographs of the singer, alleged to come from a formed boyfriend, have been circulating the Internet and the singer confirmed they were of her as she tweeted back to fan asking who the photos where of: @PinaRihanna That would be...ME When I was skinny!, she wrote.

Rihanna's latest S&M video: