Ryanair today announced a five year deal with InviseoMedia to install seatback advertising across its current and future fleet of 239 Boeing 737 800 aircraft.
A custom made, personal backrest tray table, known as the â€œInviseo Tableâ€ complete with integrated advertising panel for printed advertisements, will be fitted to Ryainairâ€™s fleet in the next two years.
The execution of this deal will allow advertisers access to 42 million passengers this year, a figure which by 2012 is predicted to rise to 70 million plus.
Peter Sherrard. Head of Communications at Ryaniar said in a statement: â€œThis product is great news for passengers who can expect even lower fares as advertisers all over Europe contribute to lowering the cost of flights in exchange for being able to promote their products on Ryanairâ€™s seat backs. The Inviseo Table offers advertisers a high impact on board advertising medium to a captive audience of some of Europeâ€™s most upwardly mobile consumersâ€.
Whilst acting CEO of InviseoMedia, Andersen Cheng said: â€œThis is a landmark deal for InviseoMedia. Ryanair have the diversity of routes, passenger volume and flight frequency to offer Europeâ€™s major advertisers exposure to a unique and captive audience.â€