Meta Platforms Inc said on Thursday it is now rolling out a long-promised system for advertisers to determine where their ads are shown, responding to their demands to distance their marketing from controversial posts on Facebook and Instagram.
Whether you're a small business or a large corporation, marketing is the way you draw in new customers.
While some believe that any press is good press, there are still wrong ways to advertise.
Yahoo will lay off more than 20% of its workforce by the end of 2023, eliminating 1,000 positions as part of a major restructuring of its ad tech unit.
TikTok is seeing a spike in users and advertising revenue in 2022 while its competitors are facing financial struggles.
VFR.ai is making waves in the industry with their innovative tech that allows for native advertising on CTV (connected TV) devices.
As more companies welcome the rollback of the COVID-19 pandemic, many are now left struggling to adapt to rising inflation in the United States. However, new tools in digital marketing can help them hold a competitive edge.
pureLiFi will be at MCW 2022 in Barcelona to showcase LiFi and its implications for more reliable wireless communications.
Macy’s argues that allowing Amazon to advertise at the iconic store would cause “immeasurable” damage to its business.
Super Bowl rakes in half a billion dollars in ads
The new assets should allow the company to offer more personalized digital ad spots.
Facebook to test letting advertisers avoid topics
Latin American newspapers bet on digital subscriptions
Texas leads US states suing Google for anti-competitive practices
There are many different avenues to advertising, which is the best for you?
Apple to press ahead on mobile privacy, despite Facebook protests
Glitches allow banned Facebook election ads to recirculate
Political ad confusion at Facebook as US election nears
Some of the popular videos promoting unhealthy food were viewed 1 billion times on YouTube.
Facebook seeks to block political ad targeting research
IBT's content marketing program empowers businesses to increase brand value and market reach.
The Richard Group founder Stan Richards said the ad pitch for Motel 6 was “too Black” for its “white supremacist audience,” AdAge reported.
