Just when you thought the endless barrage of Sh*t People Say videos was winding down, a new one has arrived that's one of the funniest yet.

Give it a chance, even if you're not in tune with the barefoot runner subculture.

The joke at the heart of Sh*t Barefoot Runners say is that barefoot running requires expensive shoes.

Sh*t Barefoot Runners Say was written and directed by Steven Sashen, the CEO of Invisible Shoes, who has a screenwriting degree from Columbia. According to his Facebook page, he lives in Boulder, Co.

Best line: I don't care if it's a wedding, I'm not going to wear those foot coffins you call shoes.