A perfect blend of creativity and fashion, the 2012 Campari Calendar starring superstar Milla Jovovich features some vivid, stunning images.
The 13th edition of the calendar is themed It's the end of the world, baby!
The theme is said to be inspired by the buzz that 2012 marks the end of the world, in keeping with widely reported interpretations of the coming change in the ancient Mayan long-count calendar.
According to this calendar, the world will enter a transformative phase on Dec. 21, 2012.
As opposed to the gloomy predictions associated with many interpretations of this event, Campari has presented a completely contrasting image, which portrays a positive outlook.
The powerful set of images featuring Jovovich takes viewers on a stunning visual voyage. The calendar showcases Campari's latest female protagonist in vivid shots, as she enacts hypothetical scenes about the end of the world.
Campari chose one of the most interesting players in international photography, Dimitri Daniloff, to shoot the calendar. An obvious choice for shooting a truly mystical story, the Paris-born photographer perfectly captured each scenario, as he sought to shape each shot piece by piece on camera, converting it into visual reality.
The Campari Calendar, of which only 9,999 copies are printed, will not go on sale but will be distributed to friends of Campari internationally.
Take a look at the spectacular images of the 2012 Campari calendar in the slideshow: