Spirit Air, purveyor of low price airfare with, supposedly, lower service standards, is back at tugging at the collar of pop culture consumerism.
After Mitt Romney’s “binders of women” comment went mega-viral following Tuesday night’s debate, Spirit announced a "Binders Full of Sales" promotion with $29.80 airfare each way. The offer runs from Oct. 24 to Nov. 17, and then again on Nov. 27 to Dec. 17, according to the Denver Post (don’t think you’re getting the discounted rate for Thanskgiving or Christmas, though if you’re one of the select few who likes to travel for All Saints Day or Canadian Remembrance Day, then this could be the sale of your dreams).
Keep in mind though: if you want to travel on a budget with Spirit, then you better be ready to fly Draconian—that mean steep fees for carry-on luggage, a dubious “passenger usage fee” that’s now at the center of a class action suit against Spirit, which accuses the airline of racketeering, according to USA Today, and smaller fees to make phone reservations and print boarding passes at the airport.
There’s a good chance the millions in fees the company’s accrued are going toward financing its cutting-edge and sometimes raunchy ad campaigns. In the past, Spirit has gone the extra mile to repurpose breaking news as comedic ad fodder.
At the height of the Anthony Weiner scandal, Spirit emailed customers with the message: “Check out our Weiner Sale boasting fares just too hard to resist! This scandalous sale is no secret so get socially connected … book now before this sale gets hacked,” according to Mashable.
Then, following Tiger Woods’ very public domestic incident, Spirit ran an “Eye of the Tiger Sale,” which featured a depiction of a tiger driving an SUV into a fire hydrant.
More recently, Spirit has offered “MUFF” (Many Unbelievable Fantastic Fares) promotions to diving locations, and a comical depiction of the Cartagena Secret Service scandal in which the airline company advertised, “More Bang For Your Buck … Up Front Payment Required.”