Starbucks favorites are now available on iTunes, part of an alliance announced Thursday.
The Starbucks Hear Music catalog is being positioned within a dedicated iTunes Music Store area, allowing fans to port tracks to the all-important iPod. Previously, Starbucks strategy has largely been focused on CD-Burning Kiosks, or physical in-store purchases.
Many of our customers want to listen to our music on their iPods, and now that will be easier than ever, said Ken Lombard, president of Starbucks Entertainment.
Songs from Starbucks featured artists, which currently include Marvin Gaye and Sonya Kitchell, are available as 99-cent downloads. Starbucks is also crafting iTunes-specific playlists, a feature that will be driven by the same team that selects featured talent.
The iTunes Store currently features over 3.5 million songs, 65,000 podcasts, 20,000 audiobooks, over 5,000 music videos and 220 television shows.