Coinciding with the launch of the second issue of her iPad App, luxe brand Stella McCartney has expanded online shop facilities to 30 countries globally. This includes European countries like France, Germany, Italy and Spain.
The new App features an edition of Stella's World where you can browse through news, photos and videos about the brand. A gallery of images from the recently launched "Linda McCartney: Life in Photographs" book by Taschen personally selected by Stella are available for viewing.
Besides this, it also features a first glimpse backstage at the Winter 2011 show in Paris, a sneak preview of the Spring 2012 collection presented in New York this summer, a making of video of this year's MET Gala dresses and new playful interactive functions.
The online shop, which re-launched in the US and the UK last fall, aims to enhance the digital retail experience with improved customer interaction and special retail functions such as "Reserve in store" that enables the user to reserve an item online and pick up at a store location of their choice.