Last year, Taco Bell jazzed up late-night cuisine with the Doritos Locos Taco. Millions of hungry and inebriated consumers devoured the original Nacho Cheese variant, and now Taco Bell has announced on Twitter and Vine that they are rolling out the long-awaited Cool Rancho Doritos Locos Tacos on March 7.
On Wednesday, Taco Bell made an official announcement about the upcoming Cool Ranch Tacos, and some lucky New York City residents were able to snag promotional Cool Ranch Tacos from Ariston Florist in Manhattan.
Asking for a “blue bouquet” special netted Buzzfeed and other bloggers a free Cool Ranch Taco, and though the promotion had officially ended by press time, everyone who got their hands on the tacos seemed to love them.
Taco Bell’s Nacho Cheese Doritos Locos Taco has been by far the company’s most successful product of all time, according to Restaurant News, so it make sense that the company would want to repeat its success by expanding their Doritos Tacos line. Adding new flavors such as Cool Ranch and the rumored chile-lime flavored Flamas will further insure that soon, the only Taco Bell will be the only restaurant worth visiting.
Just how successful have the Doritos Locos Tacos been?
Since Taco Bell introduced the item in March 2012, the restaurant chain has sold more than 350 million Doritos Locos Tacos, accounting for 7 percent of all items sold at Taco Bells nationwide. While Taco Bell’s same-store sales had been slowly declining for years, the introduction of the Doritos Locos Tacos gave the company a boost of 13 percent in 2012. The fast food franchise owes much of its renewed success to its team-up with Doritos.
And that’s just the beginning of the Taco Bell-Doritos juggernaut. According to the Associated Press, Doritos plans to return the favor by introducing a new “Taco Bell” flavored variety of Doritos in the spring. After that? World domination.
Check out the official announcement (complete with animated gif!) that Cool Ranch Doritos Locos Tacos will be appearing in Taco Bells nationwide on March 7 below.
— TACO BELL (@TacoBell) February 13, 2013