Taco Bell is finally getting into the fast-food breakfast game. The favorite late-night destination for the young and hungry has revamped a number of its familiar meals to deliver sausage, bacon, egg and cheese instead of beef, salsa, lettuce and tomato.
Starting March 27, Taco Bell will serve its own version of breakfast from at least 7 to 11 a.m. Taco Bell made the announcement Monday afternoon to a fanfare of enthusiasm across social media. The chain says it "will not just deliver but will bring a little más to morning time, offering consumers a break from the usual."
— Taco Bell (@TacoBell) February 24, 2014
For now, the full breakfast menu will be offered at 5,500 restaurants nationwide, while three items, the Waffle Taco, A.M. Crunchwrap and Cinnabon Delights, will be available everywhere. The full menu is:
Waffle Taco: The flagship Taco Bell breakfast item, and the one people across social media have been drooling over. A warm waffle gently swaddles a sausage patty, scrambled eggs, cheese.
A.M. Crunchwrap: The Crunchwrap Supreme is the biggest single item on the Taco Bell menu. The breakfast version contains hash browns, sausage patty/bacon/steak, egg and cheese. It’s not clear whether this is a full-size Crunchwrap or a smaller version. If it is full size, you might have to be certifiably insane to eat one first thing in the morning.
Breakfast Burrito: What else needs to be said? It’s the most logical Taco Bell breakfast item. If Taco Bell wants us to take them seriously, their burrito will have to be better than McDonald’s established Sausage Burrito.
A.M. Grilled Taco: A sort of grilled soft taco stuffed with all the breakfast fixings and undoubtedly the choice for skeptical breakfast diners looking for the closest thing to a Dunkin’ Donuts Wake Up Wrap.
Cinnabon Delights: Delight may not be the word to describe how you feel after downing an order of Cinnabon Delights, but it will undoubtedly be a favorite among customers. Taco Bell has taken the classic, indulgent breakfast desserts (because lets be honest that’s what Cinnabons are) and morphed them into sugar-coated, bite-sized pastries filled with Cinnabon frosting.
Taco Bell has been testing the breakfast menu in restaurants in Fresno, Calif.; Omaha, Neb., and Chattanooga, Tenn. The response has been good and some out-of-town enthusiasts have made “pilgrimages” to try out the late night king’s morning offerings.
Taco Bell President Brian Niccol has alluded to healthier snacks to compete with McDonald’s yogurt parfaits and others. He also said Taco Bell is “exploring how to get pancakes portable.”
All of the current breakfast menu items are in fact portable. Perfect for Taco Bell’s drive-through customers and a generation glued to their smartphones. They'll also offer coffee and juices to wash down your Waffle Taco. Read the full press release here.