Ahead of Taylor Swift’s highly anticipated “Bad Blood” music video, which debuted at the Billboard Music Awards on Sunday night, Twitter created a custom emoji that automatically pops up on mobile whenever the hashtag #BadBloodMusicVideo is used. Swift is the first celebrity to be given her own Twitter emoji.
Twitter users will automatically see an image of a Band-Aid with a bullet hole through it whenever the said hashtag is used on mobile devices. The figure, known as a Twitter hashflag, is a reference to Swift's lyric, “Band-Aids don’t fix bullet holes.” The line was also used as a slogan in the superhero/girl power-themed posters of the singer posted in social media to build up anticipation for the video in recent days, USA Today reported.
Twitter previously introduced its first customized emojis for the 2010 FIFA World Cup soccer tournament, where specific hashtags automatically changed to national flags. The last time Twitter released hashflags was right before the Star Wars Celebration event in California last month. Those will be available until the release of “The Force Awakens” in December, the Verge reported. Swift’s “Bad Blood” emoji, which appears only in the official Twitter app, will be available only for a limited time.
Swift's newest video created lots of hype, when the 25-year-old started tweeting “Sin City-”inspired movie posters leading to its premiere. Each poster showed her and her A-list girlfriends as different superhero characters. The teasers featured Swift (as Catastrophe), Selena Gomez (Arsyn) Kendrick Lamar (Welvin Da Great), Lee Dunham (Lucky Fiori), Karlie Kloss (as Knockout), Martha Hunt (HomeSlice), Jessica Alba (Domino), Serayah (Dilemma), Hailee Steinfeld (The Trinity), Ellie Goulding (Destructa X), GiGi Hadid (Slay-Z), Paramore’s Hayley Williams (The Crimson Curse), Zendaya (Cut-Throat), Lily Aldridge (Frostbyte), Ellen Pompeo (Luna), Mariska Hargitay (Justice), Cara Delevingne (Mother Chucker) and Cindy Crawford (Headmistress). Swift earlier revealed in a tweet that each artist chose their own character’s name.
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