Swift said she was "really excited" about her new album, "Red," which will be in stores Oct. 22. So excited, in fact, she already released the first single on iTunes, entitled "We Are Never Ever Getting Back Together" -- which she admitted is based on a real relationship. Shocker?
Her fragrance ad for her new perfume Wonderstruck Enchanted is likewise laced with the color red. Coincidence or part of her promotional tactic? We suspect the latter is true. Swift is definitely playing some subliminal mind tricks on us.
"I love the look of my ad," Swift said excitedly. "I'm wearing this amazing gown that I loved as soon as I put it on. It's a classic look, and that's been my recent style obsession. Anything classic and timeless."
Not surprisingly, the perfume bottle is also red and laden with antique gold charms -- a bird, a flower, a leaf and a glittering crystal.
The scent, which is a sequel to the original Wonderstruck, has "a blend of wild berries and flowers, with notes of passion fruit, white musk and vanilla."
"Wonderstruck Enchanted is the next chapter in the story of my Wonderstruck fragrance," Swift explained. "Wonderstruck is about that moment when you instantly feel a connection to someone, but then there's that feeling of being completely enamored -- enchanted -- when you know a little more about that someone and still feel that strong connection."
The fragrance will be in stores in September and will set you back $49.50-$59.50.