In an extention of the TripAdvisor's controversial 'Trip Friends' feature on Facebook, the social networking site is now offering 'instant personalisation' service, which will highlight Facebook friends' holiday plans.

The partnership between the social network site and travel site began with the 'Trip Friends' feature, which used TripAdvisor's popular 'Cities I've Visited' Facebook application to spotlight Facebook friends who had already been to a specific destination. The app also allowed users to message those friends directly for advice.

The users, however, had to seek friends' opinions and wait for their response. With the latest offering of 'instant personalisation', Facebook users who are planning vacations can easily consult their friends' opinions as the information is automatically generated for smooth browsing.

Facebook has partnered with TripAdvisor to help you tap your friends' travel experiences and plan the perfect trip, the site said in a blog post..

To enjoy the new feature, the user can visit TripAdvisor while logged into Facebook, and the site will become a personalized travel planner, complete with friends' reviews, a map showing places friends have visited, and a list of their most popular destinations. 

“And if you need some inspiration, the new personalized TripAdvisor home page will now show a world map with all the places friends have said they've been using TripAdvisor's Cities I've Visited app. Don't just look through your friends' vacation photos on Facebook; get tips from them and go on your own adventure,” said Tiffany Chang Black, a member from Facebook strategic partners wrote in the blog.

“We hope these new social features on TripAdvisor help you make the most of your holiday travel plans and future vacations,” added Chang Black.