Urban Outfitters (URBN) Wants To Serve Booze In Brooklyn

 @AlexCKaufman
on September 16 2013 10:29 AM
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The apparel and lifestyle chain Urban Outfitters has applied for a liquor license at a new location in Brooklyn's hipster-haven Williamsburg. REUTERS/Mario Anzuoni

Parched perusers of ironically funny T-shirts might soon be able to crack open a can of Pabst Blue Ribbon while they shop.

The Urban Outfitters Inc. (NASDAQ:URBN) store under construction on North 6th Street in Williamsburg, a trendy part of Brooklyn, N.Y., has applied for a liquor license.

But the plan was met with immediate opposition from City Councilman Stephen Levin, a Greenpoint Democrat, who said he can’t fathom why the hipster apparel chain -- known for its cheap, edgy clothing and kitschy accessories -- would need to sell booze.

“I can’t think of a circumstance for which it would be appropriate for Urban Outfitters to have a liquor license,” Levin said in a statement to the New York Daily News. “We must ask ourselves, ‘Do we really want people drunk when they are buying their skinny jeans and ironic T-shirts?’”

But the combination of clothes and alcohol in a retail environment is nothing new.

In 2009, the Wall Street Journal ran a story about boutique menswear shops around the country serving alcohol to customers while they shopped.

Urban did not respond to a call from International Business Times requesting comment.

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