Parched perusers of ironically funny T-shirts might soon be able to crack open a can of Pabst Blue Ribbon while they shop.
The Urban Outfitters Inc. (NASDAQ:URBN) store under construction on North 6th Street in Williamsburg, a trendy part of Brooklyn, N.Y., has applied for a liquor license.
But the plan was met with immediate opposition from City Councilman Stephen Levin, a Greenpoint Democrat, who said he can’t fathom why the hipster apparel chain -- known for its cheap, edgy clothing and kitschy accessories -- would need to sell booze.
“I can’t think of a circumstance for which it would be appropriate for Urban Outfitters to have a liquor license,” Levin said in a statement to the New York Daily News. “We must ask ourselves, ‘Do we really want people drunk when they are buying their skinny jeans and ironic T-shirts?’”
But the combination of clothes and alcohol in a retail environment is nothing new.
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In 2009, the Wall Street Journal ran a story about boutique menswear shops around the country serving alcohol to customers while they shopped.
Urban did not respond to a call from International Business Times requesting comment.