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The Super Bowl is all about the pig skin, glitz, glamour and, of course, the big money adverts.

This year the likes of Aerosmith's Steven Tyler will appear in a Skittles ad. Hyundai has gone all out with Hollywood heartthrob Ryan Reynolds, and Snickers has decided to put Willem Dafoe into a dress.

But getting your advert out to an audience possibly made up of more than 100 million people doesn't come cheap.

"It cost about $4.8 million (USD) and up to buy a 30-second spot in the Super Bowl," said Jeanine Poggi, a TV reporter for Ad age, "up from about $4.6 million last year and we see some advertisers like Anheuser-Busch for Budweiser and Bud Light buying multiple spots."

It won't just be big name celebs appearing in the adverts; cute animals will also appear. Heinz has a running pack of 'hot' dogs, while Honda has gone for a herd of singing sheep.

The Super Bowl and all the ads that surround out will take place on February 7th when the Carolina Panthers play the Denver Broncos in California.

2016-02-05T015811Z_2003136202_GF10000296683_RTRMADP_3_NFL-SUPERBOWL Children play in front of a poster before NFL Super Bowl 50 in San Francisco, California, United States, February 4, 2016. Photo: REUTERS/Lucy Nicholson