Who can flaunt a resume of multi-million dollar companies, numerous successful shoe brands and partnerships with Tory Burch and Jessica Simpson? Vince Camuto can and he is still running full-steam ahead.
Camuto is an icon in the footwear industry. In 1978, he co-founded Nine West Group Inc. and, well, the rest is history. From there he launched numerous successful shoe brands, bought licensing to other successful brands and launched his own namesake line in 2005.
Shortly thereafter, Camuto teamed up with Tory Burch and collaborated with the haute hippie designer to create Americana staple, the Reva flat. Around that time he also purchased the master license for Jessica Simpson, a billion-dollar fashion company. He opened the first Jessica Simpson Collection boutique in Macy's Herald Square.
It is no wonder this savvy businessman has been firing on all cylinders in 2011. He took home the Brand of the Year trophy in November at the 25th Annual Footwear News Achievement Awards, presented by a pregnant Jessica Simpson. He also opened his first outpost shop at Shangri-La Plaza Mall in the Philippines earlier this month.
With an accomplished past and his wife, Louise Camuto, at his side as his company's creative director, Vince Camuto is unstoppable.
The Vince Camuto brand is authentic, it is something my wife, as creative director, and I are building together. The crest is my real family crest. My passion is in footwear, but we want to dress the whole woman and give her the chance to obtain real style, he told Business World Online.
Camuto's designs, which ranges from shoes and handbags to clothing and jewelry, are fashion forward yet decidedly affordable.
Vince Camuto is a lifestyle concept built upon the principles of quality, innovation and style. Premium detailing, modern fit, and consumer accessibility set the brand apart, he said. We saw a white space in the marketplace for our unique mixture of quality, trend and price. Our customers relate to the authenticity of the brand and wanted more than just footwear and accessories, they wanted to buy into the entire lifestyle.
The target market for VC is women aged 25 to 45, but Camuto stresses that the VC woman is ageless. She is contemporary, sexy and sophisticated. Continuously knowledgeable about the hottest trends and she balances key items with classic pieces to create effortless style. The needs of her lifestyle encompasses career, causal and evening.
That seems to be exactly what Vince Camuto aficionados love about his line. Shoe blogger Tiffany Lee, who started the blog Living in Heels, is crazy about the versatility of VC.
What I like best about VC is the fact that it caters to every woman, from the professional business women to mothers. His line is trendy and affordable, Lee told IBTimes.
You feel and look great when you wear VC.
Camuto's new holiday collection is a dazzling array of edgy and luxe stems. Studs make a major appearance, along with jewel tones, metallics, color-blocking and modern Mary-Janes.
Blogger Leigh filled us in on her favorite pick. I have to say I love everything from VS but since I am a shoe fanatic I am currently in love with the Jorgie Tropic Teal pumps. I love the color-blocking and It is a great heel to wear from day - when at work - to night - when out with friends for drinks, she said.
Camuto has plans to expand his line, particularly the accessories collection. Fans should keep an eye out for sunglasses and more jewelry options. But, shoes will always have his heart.
Shoes are emotional and the right pair of shoes can give you confidence, or create a whole new look. The styling should connect with a current trend, but be classic in execution, he said.