Normally the Federal Aviation Authority-mandated safety video and demo shown before takeoff on flights out of the United States is just the standard, boring drill. But Virgin America, the airline owned by UK..-based Virgin Group Ltd., has made it memorable with its new, upbeat and over-the-top musical safety video, released Tuesday.
The Virgin America safety video was produced and created by Virgin Produced, Virgin Group Ltd.’s production arm. Styled as a musical number featuring several genres, the safety video takes on a fun and light approach to covering all the basic safety information.
The singing pauses briefly while a flight attendant goes through the basic instructions in prose, adding wit and snarky remarks throughout the demonstration, such as this:
“For the .001 percent of you who have never operated a seatbelt before: really?”
The video then cuts to a young girl rapping instructions on how to use the oxygen masks in the case of cabin depressurization.
The Virgin America safety video continues through different musical styles including robot rap and R&B before finally bringing it back to its catchy chorus:
“So tonight, get ready to fly,
‘Cause we’re gonna live it on up in the sky
Virgin American knows all the places you wanna be
Fly away with me, Fly away with me, yeah.”
John M. Chu (“G.I. Joe: Retaliation”) directed the catchy Virgin America safety video, which has been viewed hundreds of thousands of times since its first appearance on YouTube.
Watch the full Virgin America safety video above.
Luke Villapaz is a Multimedia Producer at the International Business Times. He comes from a diverse media background working freelance in production and photography. Luke...