Stocks fell on Friday, dragged down by financial shares after a tepid debut of a Federal Reserve measure to revive lending.

Among bank shares, JPMorgan was the Dow's biggest weight, down more than 5 percent. The Federal Reserve's long-awaited program to resuscitate consumer and small business lending, known as the Term Asset-Backed Securities Loan Facility (TALF), got off to a stuttering start on Thursday as investors largely stayed away.

The Dow Jones industrial average <.DJI> was off 5.66 points, or 0.08 percent, to 7,395.14. The Standard & Poor's 500 Index <.SPX> slipped 4.04 points, or 0.52 percent, to 780.00. The Nasdaq Composite Index <.IXIC> was down 4.57 points, or 0.31 percent, at 1,478.91.

(Reporting by Leah Schnurr, Editing by Chizu Nomiyama)

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