Tesla Motors (NASDAQ:TSLA) announced today the hire of Doug Field, vice president of product design since 2007 for Apple Inc. (NASDAQ:AAPL). Field worked with Jony Ive, the renowned main designer behind the iPhone, iMac and iPod.
Field will work as vice president of Vehicle Programs for Tesla, having worked on the MacBook Air, MacBook Pro and iMac for Apple. He had previously worked as an engineer for the Ford Motor Company (NYSE:F).
“Doug's experience in both consumer electronics and traditional automotive makes him an important addition to our leadership team," Tesla CEO and Co-Founder Elon Musk said in a statement.
After working at Ford, Field also worked as chief technology officer for Segway, the electric, self-balancing scooter company. "Until Tesla came along, I had never seriously considered leaving Apple," Field said in a statement.
Apple introduced several new products to its lineup on Tuesday, including MacBook Pro and MacBook Air models, along with a new addition to the iPad family, the iPad Air, along with several other updates.
Tesla’s stock is more than five times its value from a year ago, with higher than expected sales of the company’s Model S. The Model S was also awarded the highest score ever given by Consumer Reports and a perfect rating from the National Highway Traffic Safety Administration (NHTSA), but analysts say Tesla must quickly develop a lower-priced model for the average consumer to break through to the mainstream market.