The video for Kanye West's latest "Yeezus" single, "Bound 2," has finally dropped, and scenes featuring a nearly-nude Kim Kardashian and a fully-clothed Yeezy motorcycling through the desert made it go viral Tuesday morning.
The song's lyrics cover a lot of ground, from Kanye's love life to "Fight Club" and "Forever 21," but two key lines have some people scratching their heads after watching the new video.
Those "Bound 2" lines, "I mean damn, what would Jeromey Romey Romey Rome think?" and "Jerome's in the house, watch your mouth," reference a character named Jerome, but many listeners are wondering just who this Jerome really is.
The truth is, Jerome is not the name of some rival rapper Kanye has chosen to diss, an ex-lover of his girlfriend fiancee Kim Kardashian or some friend of Ye's. In fact, it's a reference to pop culture, something 'ye specializes in dropping in his tracks.
Jerome was in fact a character on the hit 1990s sitcom "Martin." Nicknamed Romey Rome, the character a grimy ladies' man played by Martin Lawrence in multiple episodes who often repeated the line "Jerome's in da house" and "watch your mouth."
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Jerome was famous for his classic pickup lines like, "It's a holiday right? Let's me and you go make a miracle on 34th Street," and wore flashy clothing in most of his appearances.
It's not the first time Kanye has made a reference to "Martin" in his lyrics, as the hit single "Flashing Lights" off his 2007 album "Graduation" includes the line "Like Martin with no Gina."
The lyric "Jerome's in the house, watch your mouth" is repeated twice at the close of "Bound 2," and as the final track on the album, RapGenius asserts that the line has special meaning:
"Since these are the last words on the album, they deserve a closer look," the hip-hop lyric-translating site wrote. "In referencing a 1990s comedy character who represents a parody of 'ghetto' black virility, Kanye may be winking at his audience, indicating that he understands the character he 'plays' on records is just a persona, and not necessarily his authentic self."
Here's the "Bound 2" video, provided by the "Ellen Degeneres Show":