PETA is finding the promo for Discovery Channel’s “Eaten Alive” promo hard to swallow. American wildlife expert and filmmaker Paul Rosolie apparently put his life on the line to get inside the belly of an anaconda.

Though Rosolie is wearing a "custom-built snake-proof suit” to protect himself while being devoured whole, PETA is worried about the anaconda. In a statement to Us Weekly, Delcianna Winders, PETA's deputy general counsel, condemned the network and Rosolie.

"Whatever the filmmaker has planned, the snake will likely pay the ultimate price, as animals usually do when they're used for entertainment,” Winders said. “PETA has reached out to the Discovery Channel and asked them to pull the show, whether it is a hoax or not."

"Not only does this publicity stunt sound far-fetched, it would also be lethal for the snake," the statement continued. "Shame on this pseudo 'wildlife expert' for tormenting and likely killing an animal for a thrill, and shame on the Discovery Channel for giving him the incentive to do it."

But Rosolie assured his Twitter followers he would never put the animal in danger. “If u know me - I would never hurt a living thing,” he said. “But you'll have to watch #EatenAlive to find out how it goes down!”

Though some people have wondered if the show is a hoax, it appears to be real. Several details from the episode have been shared, Entertainment Weekly wrote, and the snake did not die. Rosolie's "snake-proof suit" has a cord attached and after he is inside the anaconda's mouth, he is reportedly pulled out. 

“Eaten Alive” will premiere on Discovery Channel Sunday, Dec. 7.

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