Facebook became the world's fastest growing brand in the Brandz Top 100 ranking, published by Millward Brown. With its brand valued at $19.1 billion, Facebook also entered in to the top 100 most valuable global brands in 2011 at number 35. It is also the first time the Facebook has appeared at all in Milward Brown's ranking, now in its sixth year.

The Chinese Internet search engine Baidu Inc. has been named as second fastest growing brand. It is also ranked 29th out of the 100 most valuable global brands in 2011 with a brand value of $22.56 billion and with a growth rate of 141 percent.