Alexandra Friedman

Alexandra Friedman is the co-founder of LOLA, a New York-based brand focused on “reinventing feminine care.” Together with co-founder Jordana Kier, Friedman started the company in 2015. Through its products, she has since been addressing every reproductive life stage for women while staying consistent with its advocacy of being transparent. All of this is backed by a community of like-minded women they care about.

In fact, it’s this care for other women that started the company, with Friedman wondering what the tampons they use are made of. Ever the forward thinker, she soon had the idea of making tampons with natural and safe ingredients. Not long after that, LOLA – a company with the goal of making safe and accessible reproductive health care products for women – was born. Six years later, LOLA branched out to a different category, providing natural condoms and other sexual health products.

This care goes beyond simply making these reproductive health products. For example, the founders taught male investors about female anatomy when they were pitching the company, which has partnered with non-profit organizations like “Period Equity” to help eliminate tampon tax and “I Support Girls” to bring hygiene products to homeless women. Since partnering, the company has donated more than five million period products to the latter organization. The CEOs have also launched LOLA Gives Back, which donates feminine care products to low-income girls and women.

Before LOLA, Friedman received her undergraduate degree from Dartmouth College and her M.B.A from Wharton Business School. She also worked as a consultant at Boston Consulting Group in New York, as well as having lead analytics at Flurry Analytics. Over the years, Friedman has been actively involved in the education non-profit Young Women’s Leadership Network.