Jeffrey Jones

Jeffrey Jones currently serves as the president and CEO of H&R Block, Inc., an American tax preparation company. Best known as an ethical leader, Jones steered H&R Block into a more humanistic direction by making a major shift in business strategy immediately after stepping into the position. Believing that it was the right thing to do, the move would shock both investor and stock prices before eventually helping the company not only regain its former trust and prestige but also increase market shares.

Additionally, under Jones’ tenure, the five main pillars that would eventually change the company for the better would be introduced. Outside of the core business, in 2019, Jones helped launch the Make Every Block Better community impact platform, which aims to help improve grassroots neighborhoods.

Through the pandemic, the company provided free virtual tax prep to frontline workers and served as a COVID-19 resource hub for small business owners. Additionally, a new Associate Relief Fund and new paid benefits were provided for the company’s employees.

All of that is hardly surprising, given Jones’ previous experience. Innovative, results-driven and authentic, he held leadership roles in companies like Uber, Leo Burnett, Gap, The Coca-Cola Company and Target, the last of which he helped bounce back after a potentially crippling data breach back in 2013.

Jones graduated from the University of Dayton with a degree in communication and is also a Fork Union Military Academy graduate. He advises multiple early-stage companies and non-profits and has received notable awards like “One of the World’s Most Influential CMO’s” by Forbes, “Top 20 Social CMO’s” by Fortune, “Marketer of the Year” by Mass Market Retailer and “One to Watch” by the Wall Street Journal, among many others.

His work has also been profiled by Harvard Business Review, as well as some books like “Rebuilding Empires” and “What the New Breed of CMO’s Know That You Don’t.”