About
Peter McGuinness is the president and COO of Chobani, an American food company that specializes in strained yogurt. He currently oversees its supply chain, manufacturing, sustainability and research & development functions, including Chobani’s Demand department, a structure focused on demand creation – such as sales, marketing, and product innovation. He joined Chobani in 2013 and held the positions of chief marketing and brand officer and chief marketing and commercial officer. He became the president in 2019.
McGuinness worked as the EVP worldwide account director at McCann Worldgroup in 1992, a leading global marketing services company. He became one of the company’s youngest VPs, SVPs and EVPs in the New York office operating board and the international management board.
After his 13-year stint at McCann Worldgroup, he joined Momentum Worldwide in 2005, a global experiential advertising agency, and held the position as Regional President for Europe and EMEA. He was also the chairman and CEO of Gotham, Inc., a New York-based advertising agency. During his tenure, the company was recognized as the #1 Agency Stand Out by Ad Age and Adweek and #1 Agency to Watch by Ad Age. He resigned from his post in July 2011 and joined the OmniCom Group’s DDB Inc., where he was president and CEO.
He has also received significant recognition and was one of the three 2019 selections for the Path to Purchase Institute Hall of Fame and received the CMO of the Year award in 2017 by Consumer Goods Technology. PRWeek included him in the “Power List” Path to Purchase Institute Shopper Marketing Hall of Fame and gave him the Global Marketer of the Year award. He is an active leader, serving on influential boards like Ad Council, Advertising Education Foundation (AEF), Mobile Marketing Association (MMA) and CMO Council of North America, and is a member of the Advertising Hall of Achievement.
McGuinness holds a degree in Marketing and Economics from Roger Williams University and is married to Annette, whom he met while working at McCann. They have two children and a dog named Oliver.
Career track
- 2020 — now
President and COO of Chobani
Chobani Self-reported
DDB Chicago
Self-reported
Education
Roger Williams University
Self-reported
