In an increasingly paperless business world, a good business card still has its uses, especially when it comes to interacting and connecting with potential clients, partners and other companies. Typically featuring the brand/company logo as well as contact details, it is a must-bring when going to conferences, fairs and networking events. Without some in hand, you will be missing out on a lot of opportunities in your career.

Just as bad as having no business card is having a poorly designed one that can reflect badly on your business. Poorly designed business cards typically have stock photos, not to mention overlooked typos. On the other hand, a well-designed one can get people's attention and potential clients engaged. 

If you're thinking of creating your own business card, here are a few design and layout ideas to help you deliver the perfect one:

1. Pick a unique and colorful template/design

business cards Well designed business cards from PGprint. Photo: PGprint.com

A good business card just won't stand out if it uses only one or two colors. That's why it should not only have to be colorful, but should also feature an attractive design.

For that, you will need the help of custom business card printing services such as PGprint and Fotor. Both allow you to choose from hundreds of templates or, alternatively, give you the option to design your own custom business card. 

In PGprint's case, you can even add color to both sides of your business cards. For just $19.99, you can get 500 (that's right, 500) premium quality business cards that will help promote your business and build a brand that you can be proud of. The best part? It does not practice "gang run printing," a process that involves a cost-cutting strategy of putting multiple printing projects on a common press sheet, detrimentally affecting the quality of your business card set. 

2. Use good fonts

printing plate font style Font styles on printing plates. Photo: Free-Photos/ Pixabay

Times New Roman and Arial fonts are not the only options when giving personality to your business card. You will need to mix them with other font styles to make your card attractive to prospective clients and partners. Fortunately, Fotor offers hundreds of fonts that will be enjoyed by calligraphists who want to liven up their business cards. 

3. Should be small enough to fit in a wallet or pocket

business card jeans pocket Blank business card in pocket. Photo: Uki_71/ Pixabay

By default, the best size for a good business card is a wallet- and pocket-friendly 3.5 x 2 inches, which is about the same size as most credit cards. Do note, though, that other countries outside the U.S. and Canada use different set sizes for their business card. That said, depending on your business, PGprint lets you choose from over 7 different-sized business card templates, including 3.5" x 2", 3.5" x 3.5" and 2" x 2".

By doing the following tips above, your business card is sure to attract others into dealing with your brand in the long term.