Sponsored by Yahoo

Yahoo Inc has been given U.S. antitrust approval to buy BlueLithium, the Federal Trade Commission said on Wednesday.

Seeking to narrow the gap with Google, Microsoft Corp unveiled a retooled Web search service that aims to deliver more relevant results and combines text, video and other information onto a single page.

Google Inc said on Tuesday it is testing a new interactive service that lets advertisers measure users' responses in advanced ways using video or images on Google's vast base of affiliated Web sites.

Yahoo Inc is testing an experimental social network service called Mash that makes it easy for Yahoo users to share tidbits of their lives with friends and family online, the company said on Sunday.

Yahoo Inc has begun publicly testing two Web services that are the fruit of intensive, one-day internal programming competitions the company has been hosting to foster employee innovation.

Yahoo Inc announced on Wednesday an exclusive partnership with Bebo to manage display advertising on the social networking Web site in Britain and Ireland, giving it access to more than 11 million sought-after users.

News Corp. will not pull its television shows from Apple's iTunes as rival media group NBC Universal has done over a pricing dispute, President Peter Chernin said in an interview on Tuesday. He said News Corp was not in a dispute with Apple, though it would like a bigger voice in pricing its shows.

A major overhaul at Yahoo Inc appears unlikely as a result of a strategic review being undertaken by the company. New Chief Executive Jerry Yang said in July he would deliver a new strategic plan for the company within 100 days to help the company respond to rapid changes in consumer behavior on the Web and competition from rival Google Inc.

Yahoo Inc has struck a deal to buy BlueLithium, the fifth-largest U.S. online ad network, for $300 million in cash, in the latest move to consolidate the fast-growing behavioral ad targeting market.

Baidu, known as China's Google, still intends to seek a domestic listing but is focusing for now on ramping up a fledgling Japanese service with plans to hire dozens of people in the second half.

Yahoo Inc.'s top sales executive is leaving the company in the latest reorganization by President Susan Decker that merges sales into a broader division seeking new partnership deals such as ones it has struck with eBay, Comcast and newspaper publishers. Gregory Coleman, the company's executive vice president of global sales, is leaving Yahoo to pursue other opportunities Decker said in a memo sent to employees late on Wednesday.

Yahoo Inc said on Sunday it was giving its e-mail users more ways to reach friends and online contacts by allowing them to trade messages with mobile phone users.

Google Inc revealed on Monday that it had acquired a stake in Chinese community Web site Tianya.cn, indicating a foray by the global search leader into social networking in the world's second-largest Internet market.

Yahoo Inc may be struggling to convince Wall Street of its future prospects, but for the first time its users gave its services overall a better rating than what Google Inc received, according to a study released on Tuesday.

Yahoo Inc. President Susan Decker purchased about $1.1 million of the Internet company's shares this week just after the stock hit a three-year low.

Microsoft Corp has showed early signs of narrowing the gap with Google Inc in its Web business, leading Wall Street to ask whether the world's biggest software company may be able to turn an overlooked unit into a financial powerhouse.

Internet giant Yahoo! Inc. has made a strategic investment in Indian online advertising network Tyroo Media Pvt Ltd. by purchasing more than 35 percent stake in the Gurgaon-based firm for an undisclosed sum.

Shares of Internet portal Yahoo, Inc. fell more than 4 percent on Wednesday after the internet search giant posted a lower quarterly profit and gave a weaker-than expected forecast for the full fiscal year.

Shares of Gemstar-TV Guide International Inc. (Nasdaq: GMST) jumped on Tuesday after the company said it was exploring strategic partnerships, including possibly selling itself.

Internet media company Yahoo Inc. will offer its marketing clients tools to create more personalized advertisements to Web users as it strives to build its share of graphical display advertising.

Yahoo Inc. (Nasdaq: YHOO) said on Sunday that it will unify its search and display advertising teams in a move to better compete against rivals. Meanwhile, the company’s chief sales officer resigned.

Shares of Martha Stewart Living Omnimedia Inc. (NYSE: MSO) jumped in Monday trading after the company said it hired a new advertising executive from Yahoo! Inc (Nasdaq: YHOO).

Martha Stewart Living Omnimedia Inc. shares rose 5 percent on Monday after the media company hired an influential advertising executive from Yahoo Inc. for its media business.

Yahoo Inc. is merging the two main parts of its U.S. advertising business after veteran sales executive Wenda Harris Millard resigned, the latest in a string of executive departures.

Yahoo Inc. said Thursday that it will acquire the college and high school sports website Rivals.com, bolstering its current top rated sports offerings.

News Corp. (NYSE: NWS) may swap its popular social networking site for a stake in Yahoo! Inc. according to a published report.

Yahoo Inc. said it signed agreements with six mobile operators across Asia, as part of a broad global expansion that will see its mobile services in tens of millions of phones by the end of the year.

In the midst of a struggle with Internet rival Google, Inc. (Nasdaq: GOOG), Yahoo Inc. (NASDAQ: YHOO) said Monday that the company’s co-founder Jerry Yang will replace Terry Semel, who is resigning as chief executive.

Yahoo Inc. on Monday tapped co-founder Jerry Yang to replace Chief Executive Terry Semel, bowing to investor pressure as the Internet media company has failed to keep up with rival Google Inc.