Implementing earth-friendly and sustainable promotional products into your brand’s overall marketing strategy is no longer a suggestion, it is an imperative

EarthHero’s Sustainable Gifts
EarthHero’s Sustainable Gifts EarthHero

Let's be honest. How many more plastic pens emblazoned with corporate branding can you have in your desk drawer? While receiving gifts from companies you work with or who want to market to you can be a fantastic feel-good initiative from the brand, the gifts often feel generic and thoughtless.

Corporate gifting, though, is a fantastic way to market your brand. You break through the clutter of email marketing and online advertising by getting your logo, website and whatever else you want to advertise into the hands of your customers and potential customers who then interact with you as often as they touch their gift. The secret to effective corporate gifting is to give consumers a product they will love getting, and one that will say something positive about your brand.

According to the 2020 Global Ad Impressions study done by the Advertising Speciality Institute , households in America own an average of 30 promotional products. ‘Considering that the Ad Impressions Study shows that promotional products are the most highly regarded form of advertising – over newspaper, radio, magazine, television, internet and mobile – it makes sense that consumers would be willing to keep dozens of promotional items in their homes for long stretches of time," says the results of the study.

Perhaps the most interesting finding was that 46% of consumers are reported to have a more favorable opinion of an advertiser if the promotional products they receive are environmentally friendly. Branded merchandise has a vast carbon footprint on the environment in terms of production, shipping, employment practices, and distribution – and consumers are becoming more attuned to this.

How your company gifts says a lot about you. Investing in sustainable, earth-friendly swag can create both a positive view of your brand and company culture by demonstrating your company’s commitment to more sustainable practices. In addition, investing in sustainable and environmentally-friendly products is better for the planet and helps your clients and employees to reduce waste and embrace a climate-friendly lifestyle. If that wasn't reason enough, according to Forbes, opting for a sustainable gift increases "the desirability and memorability of a business gift."

Ryan Lewis is the CEO and founder of EarthHero, an online store that offers more than 6,000 vetted and curated sustainable products. Discussing the need for companies to change the way their brand is perceived through their choice of branded merchandise, Lewis says that "more dollars are being shifted over to sustainable purchases. Brands are recognizing that the direct-to-landfill swag they have traditionally been sourcing is actually harming their image and brand." Lewis is seeing a definite trend towards environmentally-friendly corporate gifts as the preferred choice for companies, their employees and their customers.

Using their five-step sourcing methodology, EarthHero ensures that all its products meet the highest sustainability standards. This way, companies can purchase corporate gifts and custom merchandise from the website with complete peace of mind. “We're looking at it from the perspective of how the product is manufactured, transported, and packaged,” says Lewis. “We do a complete audit, and every brand and product on our website has been approved by us,” he explains. "We have done the work so you don't have to."

EarthHero
EarthHero EarthHero

EarthHero is completely committed to building a more sustainable world. ​​It is a certified B Corp, a 1% for the Planet member, and a certified Climate Neutral company. The company carbon offsets all of its shipping and only uses compostable and recyclable packaging. You can also find a fantastically wide range of sustainable products within their collection including anything from seeds and shoes to jewelry and beauty.

Besides the wide range of earth-friendly products that will add to your brand's memorability and credibility, EarthHero 's strong point is its simplicity. Accessing premium products and brands that have been artistically curated and carefully sourced is now a breeze. You can choose from ready-made gift boxes, create your own custom gift boxes (you can brand the box and the products), or choose your own eco-friendly co-branded swag for your next employee event, for ambassadors, or for key clients.

Choosing sustainable promotion products will also improve your marketing strategy. The people you are targeting not only want to be seen as socially conscious, but they want the brands they do business with to reflect the same values. By choosing sustainable products, you will not only appeal to your customers and prospects, but you will strengthen your overall brand image for customers and employees alike.

To find out more about EarthHero 's wide range of corporate gifts that will be perfect for your prospects, clients and staff, hop onto their website. You can also follow them on Instagram to see what they are up to and get to know more about their values and offerings.