Reigning Heisman Trophy winner Johnny Manziel and the No. 6 Texas A&M Aggies are preparing to host arguably one of the biggest college football matchups in recent memory, against the No. 1 Alabama Crimson Tide at Kyle Field on Saturday, Sept. 14, in College Station, Texas.

Last season, Texas A&M upset undefeated Alabama 29-24 in Tuscaloosa, and Manziel, better known as Johnny Football, went on to become the first freshman ever to win the Heisman, while Alabama went on to defeat Notre Dame for the BSC National Championship.

The rematch between Texas A&M and Alabama is supposedly the most expensive ever for a college football regular-season game, with tickets selling for an average of $763 on the secondary ticket market, according to Forbes.

With the matchup quickly approaching, we decided to take a look at the big business of college football and how much schools spend on recruiting and scholarships, how much they can profit from switching conferences, and how much they make from bowl games, alumni donations, sponsorship dollars and more.

Keith Bliss, senior vice president and director of sales & marketing at Cuttone & Co., and Jason A. Weisberg, senior executive at Seaport Securities Corporation, spoke to International Business Times from the floor of the New York Stock Exchange about the economics of college football.