Food manufacturer Kellogg's announced a new breakfast product Thursday called an "instabowl," which looks like a single-serve cereal bowl, but contains milk powder.

When water is added and stirred it rehydrates into instant milk and cereal.

"In recent years, there has been a huge trend toward portability for food, especially as busy schedules and life's everyday curve balls prevent traditional sit-down meals," Chris Stolsky, Marketing Director at Kellogg Company, said in a press release.

"We created Kellogg's Instabowls as an easy solution for the 'anytime cereal break' so you can now bring your favorite Kellogg's cereals with you wherever life takes you and not have to worry about milk, dishes, or clean-up," Stolsky said.

Instabowls cost about $2 and are available in Frosted Flakes, Froot Loops, Apple Jacks, and Raisin Bran Crunch cereals. They are only available at Walmart and will eventually be released to other retailers.

There have been other attempts at "cereal on the go" products like cereal bars or a container that holds the milk and cereal separately, but powdered milk and cereal are a whole new take.

Powdered milk works for this product by staying in a dry and dehydrated state inside the sealed container, which preserves it from spoiling until a liquid is added.